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Posts Tagged ‘Reason’


Business Models

By Jim Watkins on Monday, November 23rd, 2009 | Comments Off

Business ModelsWhy is a business model needed?
A business model is a framework that helps you understand your business better as well as acts as a tool to explain the concept to others. There are many realistic reasons as to why a good business model is needed and why you should get one for your company [...]

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Chasing The Long Tail In A Recession

By Jim Watkins on Sunday, November 15th, 2009 | Comments Off

Chasing The Long Tail In A RecessionChris Anderson, author of “The Long Tail,” hypothesizes that even though classic marketing assumes that 80% of sales come from 20% of your customers, chasing “the long tail” of customers not in that 20% can be a viable online strategy. That’s because online businesses are great at providing choice, [...]

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Are You Abusing Your List?

By Jim Watkins on Thursday, July 2nd, 2009 | 1 Comment

Are You Abusing Your List?If your subscribers are not opening your emails it stands to reason that you are not going to make much money from your list. It is far too easy to send out an email with a boring subject. You must be creative to get more of your emails opened.
With the competition [...]

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