November 15, 2009
Chris Anderson, author of “The Long Tail,” hypothesizes that even though classic marketing assumes that 80% of sales come from 20% of your customers, chasing “the long tail” of customers not in that 20% can be a viable online strategy. That’s because online businesses are great at providing choice, something that physical brick-and-mortar stores can’t [...]
Read the full article →
May 12, 2009
The process of methodically obtaining, recording and then analyzing the data or information about prospective customers, business competitors plus the existing market trend is called Market Research. It is precisely used to design and create an effective and efficient business plan, to project and launch new products or services into the market, to position and [...]
Read the full article →
