Part 2 – RECYCLE Posts as Ezine Articles
If you blog regularly, you have probably accumulated a massive collection of posts on a variety of subjects. A mere 2-3 posts per week will amount to well over 100 posts in a year.

If you haven’t realized it already, these posts amount to a massive pile of gold, and it’s time to cash it in.

In the remainder of part 2, I will explain exactly how you can do this in four steps.

Step #1: Convert Your Entries into Articles

Blog posts are typically shorter, less-refined, and less complete than full articles. This means that it is usually a bad idea to pull posts from your blog and submit them to article directories.

Here is what you can do instead:

1.    You may want to begin by taking all of your blog entries and copying-and-pasting them into to separate Word or .TXT files. This doesn’t get you anywhere yet, but it’s a step in the right direction.

2.    Next, you will need to select the order in which you will edit and use them. You don’t need to put a tremendous amount of thought and effort into this part. Instead, simply organize the articles in terms of whether they are likely to make a good article without significant modifications. And then begin the process with the most promising entries.

3.    Next, make the blog entries more formal. Give them a proper introduction and conclusion; and remove them from the context of your blog. In short, re-write the articles, so that someone who knows nothing about your blog can appreciate them.

4.    Once you have completed the initial editing, work through the blog entries one last time to eliminate grammatical and spelling errors, to improve the stylistic components of the writing, and to ensure that your new articles read clearly and professionally.

Step #2: Add Your Articles to Directories

As soon as you have created 3-5 high-quality articles from your blog content, it is time to start submitting them to article directories.

When you do this, your blog will benefit in two ways:

1.    It will benefit by getting backlinks from high PR sites (namely, article directories).

2.    It will benefit from the direct click-through traffic from the article to your blog.

As far as directories go, you may prefer to start with the following five:

•    http://www.ezinearticles.com
•    http://www.buzzle.com
•    http://www.goarticles.com
•    http://www.articlecity.com
•    http://www.webpronews.com

In addition to these five, there are hundreds of others; however, each additional submission is likely to be lower-value, as the quality and longevity of many of the other directories is questionable.

For a fuller list of article directories, go to the following URL:
http://www.seoresearcher.com/articles-directories-list-alexa-rating-ordered.htm

Remember, for each submission, it is likely that you will have to format it and edit it to fit the particular directory’s guidelines. For this reason, it may be wise to limit submissions to 3-5 top sites  and instead, focus your time on making sure that each of those submissions is successful.

Step #3: Allow Your Affiliates to Distribute the Articles

Another beneficial way in which you can use your recycled content is to give it away to members of your affiliate program. At first, this might seem pointless or counterintuitive, but in practice, it can be quite useful.

Your affiliates can use this content in many different ways:

–>    They can alter it and submit it to directories.
–>   They can post it on their sites and blogs to generate traffic and to channel existing traffic into a sales funnel that may eventually result in more purchases of your products.

With all of this said, the most important things to consider are how you will distribute the content to affiliates; and what restrictions you will place on it.

I personally suggest that you tackle these problems by:

1.    Creating a page for your affiliates, so that they can download all relevant promotional materials for your products, including these articles.

2.    Including a license file with the articles that explains what they can and cannot use them for.

Step #4: Give Your Articles to Joint Venture Partners

If you have a joint venture partner who has agreed to promote your products, then it is wise to support that partner in whatever capacity you can.

One way in which you can do this is to provide them with free promotional materials, including your articles.

In addition to this, you may also want to offer to provide them with modified (or preferably, custom-tailored) versions of the blog, so that they can promote you through their blog, too.

Conclusion

Recycling content from your blog can be a highly profitable strategy; however, if your technique for doing so is poor, you will pay for it with bad results.

Follow the  guidelines I’ve outlined above and you should have no problem recycling your blog posts into content that will generate traffic and make sales.