A few years ago, article marketing was an almost underground way to make a killing.  Writing a few correctly optimized articles could lead to a backlink explosion and could drive a great deal of profitable traffic in your direction.

Article marketing still works, but it isn’t quite the bonanza it was a few years ago.  Why is that?  Are articles loosing their “traffic oomph”.

The answer is “yes and no”.  There’s nothing intrinsically different about article marketing today.  It still works the same way it always has.  The biggest change isn’t with the strategy, it’s the level of competition.  Article marketing used to get better results because fewer people were vying for success.

So, it is a little tougher, but it still works just fine.  And you can still make money as an article marketer.  You need the right content, resource boxes and keyword selection.  That’s nothing new.  Today, however, you also need to do a “little extra” to separate your contributions from the rest of a larger pack.  Giving your articles a little extra mojo can make all of the difference in the world.

You can’t just publish an article at EzineArticles and wait for the money to come pouring in these days.  But you can still make article marketing part of a winning strategy.