Archive for November, 2009


Google Wave?

Google Wave?Have you heard about Google Wave? If you haven’t heard yet, you will. It is being touted as the next big breakthrough for social media. All the bloggers and social media experts are talking it up big right now. Just do a search on “google wave” and see what it is all about. I [...]

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Business Models

Business ModelsWhy is a business model needed?
A business model is a framework that helps you understand your business better as well as acts as a tool to explain the concept to others. There are many realistic reasons as to why a good business model is needed and why you should get one for your company [...]

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Social Media and FTC

Social Media and FTCThe FTC (Federal Trade Commission) has the online marketing world in a buzz. How is this going to affect marketers, especially the small business entrepreneurs. The big boys have lawyers on retainer so they have themselves covered. But what about the thousands of one person bloggers, affiliate marketers going to survive? Here [...]

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Chasing The Long Tail In A Recession

Chasing The Long Tail In A RecessionChris Anderson, author of “The Long Tail,” hypothesizes that even though classic marketing assumes that 80% of sales come from 20% of your customers, chasing “the long tail” of customers not in that 20% can be a viable online strategy. That’s because online businesses are great at providing choice, [...]

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